The Challenge

MoEngage needed to hire 19 people in an 18-month period to establish an EMEA presence. They were challenged by:

Pressure to build team quickly based on EMEA targets and VC pressure
No brand awareness outside of Asia Pacific.
No data or awareness of competitive salary and benefits packages.
Lack of local cultural understanding across target markets (UK & DACH)
No local network of candidates or talent team to facilitate hiring
Education around candidates experience and efficient onboarding

The Solution

Through a partnership with MoEngage and our Team Building solutions, we were able to deliver:

A consistent and process-driven recruitment practice
Reduce cost per hire
Best-of-breed headhunters to speed up the recruitment process
Scorecard and candidate management system to simplify shortlisting and interview process

The Results

Hired +17 people (and counting) into the EMEA business including:

  • UK Sales Director (1st on the ground)
  • Account Executive UK & DACH x 3
  • Events Marketing Manager
  • Product Marketing Manager
  • Campaign & Lead Generation Manager x 2
  • VP Sales
  • Senior Customer Success Manager
  • Associate Director Customer Success
  • SDR Director
  • DACH BDR x 2
  • Senior Pre Sales Engineer
  • Senior SDR x 2
We have also advised them on DACH market entry
Consistent Salary Benchmarking
Established ourselves as their go-to-recruiter in EMEA